INTRODUCTION
Aimes is a contemporary watch brand based in Japan, known for producing minimalist timepieces with elegant designs. Founded in 2012, Aimes has quickly gained popularity in the watch industry for its unique approach to creating timepieces that are both stylish and functional. In this article, we will delve deeper into the history, collections, pricing, popularity, production, and warranty provided by the brand.
Founder
The founder of Aimes is Takumi Fukushima, born in 1981. He was an ambitious individual who always had a keen eye for design and craftsmanship. After finishing his studies in product design, Fukushima worked for a few companies before finally deciding to start his own venture. In 2012, he founded Aimes, which has since become a prominent player in the watch industry.
History
Aimes started its journey in the midst of the digital age when most people were using their smartphones to tell time. Despite the competition, the brand managed to stand out with its minimalist designs, which resonated with many watch enthusiasts. During the early years of the company, Fukushima struggled to find a reliable manufacturer who could produce the quality of watches he envisioned.
However, Fukushima persevered, and in 2015, Aimes launched its first collection, which included three different models. The collection was a hit, and Aimes received critical acclaim for its attention to detail and aesthetic design. The success of the first collection led to the development of several other collections, each with its unique theme and design.
Aimes faced some challenges during its journey, particularly during the COVID-19 pandemic, which disrupted supply chains and forced the brand to rethink its strategy. However, the brand has managed to navigate these challenges and has continued to produce high-quality watches that have earned it a loyal following.
Watch Collections
Aimes offers several collections of watches, each with its unique design and functionality. The collections include:
Specification watch above
Uniquely Fashionable Design: This watch has been meticulously crafted to flawlessly combine sporty and casual styles. It is versatile for both indoor and outdoor occasions. Watches have gone beyond their traditional role of telling time and have evolved into fashionable and trendy accessories.
Multi-functional: With its six-hand multi-function chronograph quartz movement, three chronograph sub-dials, 1/10 sec sub-dial, seconds sub-dial, and minute sub-dial, this watch offers a range of features that go beyond simple timekeeping.
Water-Resistant: This watch is water-resistant up to 30 meters (100 feet), making it perfect for all kinds of business, casual, indoor, and outdoor activities, as well as daily use. However, it is not suitable for swimming or bathing.
Super Luminous: The luminous hands and calibration make it easy to read the time in the dark, and the luminous function can be activated by light.
Stylish Gift for Men: This watch comes in a high-quality gift box and is well packaged in the brand’s original box. It is a great gift for your boyfriend, husband, father, brother, grandfather, or friends for occasions such as birthdays, business gifts, Christmas, Valentine’s Day, weddings, New Year, or Father’s Day.
Elevate your style with AIMES, the watch brand that seamlessly blends function and fashion. The unique design of this watch combines the best of sporty and casual styles, making it perfect for any occasion. Its multi-functional features, water resistance, and super luminous hands make it a practical choice for daily wear. Packaged in a high-quality gift box, it also makes for a stylish and thoughtful gift for any man in your life. Trust AIMES for a timepiece that is both fashionable and functional.
See more AIMES COLLECTIONÂ here
Pricing
Aimes watches are priced in the mid-range, with prices ranging from around $300 to $1000, depending on the collection and model. The Saxon collection is the most affordable, with prices ranging from around $300 to $500, while the Marine collection is the most expensive, with prices ranging from around $800 to $1000.
Popularity
Aimes has gained a significant following in Japan, where the brand is based. However, it has also gained popularity in other parts of the world, particularly in Europe and the United States. The Flieger collection, in particular, has gained a loyal following among aviation enthusiasts and watch collectors.
Sponsorship and Partners
Aimes has partnered with several organizations and events, including the National Football League (NFL) in Japan and the Goodwood Festival of Speed in the United Kingdom. The brand has also collaborated with several designers and artists to create unique limited-edition watches.
Production
Aimes watches are manufactured in Japan, known for its precision and attention to detail. The brand works with several reputable manufacturers to produce high-quality timepieces that meet its standards of excellence. The manufacturers use a combination of traditional craftsmanship and modern technology to produce Aimes watches.
Location Head Office
The head office of Aimes is located in Tokyo, Japan. The brand has several retail locations throughout Japan, as well as an online store that ships worldwide. Aimes also partners with several authorized dealers to distribute its watches in other parts of the world.
Factory Warranty Provided
Aimes provides a two-year warranty for all its watches, covering any defects in materials or workmanship. The warranty does not cover damage caused by normal wear and tear or misuse of the watch. Aimes also offers a repair service for watches outside of the warranty period, with fees varying depending on the extent of the damage.
Conclusion
Aimes is a Japanese watch brand that has gained popularity for its minimalist designs and high-quality craftsmanship. Founded in 2012 by Takumi Fukushima, the brand has since launched several collections of watches, each with its unique design and functionality. Aimes has faced challenges during its journey, but it has managed to navigate them and continue to produce watches that are both stylish and functional. With its commitment to excellence and attention to detail, Aimes is a brand that is worth watching in the watch industry.